5.5 Campaign for Tap Water


 "TAP THE TAP- Drink Tap Water Instead"

  The marketing strategy I am using here is to appeal to millennials and teens. It is catchy, short and tells the viewer what do. It inspires people to think, "why should we drink tap water instead of bottled water??" Which may led them to research and reconsider their choices. This campaign slogan would benefit from a partnership with Hydro Flask, Kleen Canteen or any other non-plastic water bottle to drive the message home and not only encourage people to drink tap water sometimes but all the time since they would have bought a refillable metal bottle. Stickers that say "TAP THE TAP" could be made to promote this campaign and raise awareness. Schools and workplaces could promote this campaign to their students and employees using social marketing, a short video presentation (i.e The Story of Bottled Water) and incentives like free water bottles to reduce bottled water consumption. Schools and worksites can enact a policy that bans bottled water specifically. This  public health campaign slogan has the potential to instill policy, system, and environmental changes at the local level. 

Comments

  1. Krissy PamatmatOctober 9, 2017 at 12:03 AM

    Hi Mayra,

    This is a great campaign slogan. I think this will definitely appeal to the younger generations. I agree that these slogan can make the people curious about the benefits of using tap water. It is a great idea to have some partnerships with non-plastic water bottle brands to spread the message of your campaign. In addition, I also like the sticker idea and promoting the campaign by showing educational videos.

    - Krissy

    ReplyDelete
  2. Environmental Health MusingsOctober 19, 2017 at 3:34 PM

    Hi Mayra,

    This is a catchy campaign slogan because it's short and to the point. I like that you chose to partner with popular reusable water brands in order to get your message across, especially since most of these brands are easily recognizable.

    ReplyDelete

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